While I don’t have a crystal ball or a genie that owes me three wishes, I do have a proven method of launching podcasts that will become featured in the “New and Noteworthy” section of iTunes. And trust me when I tell you, being featured is one of the best things that can happen to your show.
The key to success is putting yourself in a position to dominate.
Until iTunes actually releases the formula on how a podcast becomes featured, I can only speak from my experience and successes. So far, I have successfully launched three podcasts and all of them have been featured in the new and noteworthy section of iTunes (Knock on wood!) In my experiences, I’ve found that it takes great cover art with a catchy headline, an emotional “grabber,” in the podcast description, high customer ratings with comments, and heavy download activity to make the cut in iTunes. Miss any one of these items, and you risk forfeiting your opportunity to get featured in “New and Noteworthy” and you will forever lose the boost in downloads associated with this honor.
Recently, a student purchased my Website Accelerator Course, followed my advice, and made it to the promised land. The video above proves my strategy works and it also demonstrates the value of getting featured.
Don’t underestimate the value of a great website.
When I tell people your website can actually help you get featured in iTunes, I often get the perplexed, deer in headlights kindof look. If you think about it, everything IS connected, and the success of your show is often based on the totality of all things working in your favor. It’s no secret that a great website drives traffic to iTunes; which in turn builds your subscriber base. But, did you ever stop to wonder how critical your website becomes in converting those fence walkers that discover your podcast in iTunes while pod surfing? Think about this, what happens when a person hits your landing page inside of iTunes? Typically, they sample your audio, read your podcast description and check out your cover art. If they are still undecided at this point, the next logical step is to click through and visit your website. Bingo! If you don’t have a website, or your website looks like crap, you just lost a subscriber! I recommend you install Google analytics and test this for yourself.
Make your podcast launch count!
Our target audiences are business owners and serious podcasters looking to make money online by promoting a business or brand. You need to plan your podcast launch with this select group in mind. The opportunity in iTunes to get featured only comes once. Failure is NOT an option. My suggestion is to put together a game plan that offers a solution for every detail I just covered. If you’re missing anything…delay your launch! I guarantee the extra time spent in preparation will pay huge dividends in the long run!